Offered by Hospitality Financial and Technology Professionals (HFTP®), HITEC® is one of North America’s and the entire world’s largest and oldest hospitality conferences with a tech focus. This popular event combines education, technology, innovation, and shared resources. The goal is to help hoteliers, and other industry professionals find budget-friendly ways to improve their company performance through enhanced customer experience, better automation, improved efficiency, or scaled business growth.

Topics covered in this conference are quite innovative – speakers discuss cryptocurrency and NFTs and their place in the hospitality industry, hospitality applications, cybersecurity, ethics, and more. The conference also features various exhibitor tutorials to learn about the latest hospitality technology solutions. 

Date: June 27-30, 2022

Location: 

Orange County Convention Center

Orlando, Florida

Cost:

• HFTP members – $775 
• Non-members – $1,100

Best for: All hotel and hospitality industry professionals – casinos, restaurants, cruises, hotels, beds and breakfasts, etc.

Why Hotels Need to Know about Dynamic Pricing with Wheelhouse

Wheelhouse is a dynamic pricing engine for hosts, rental managers and hotel owners.

Built by world-class data scientists, the Wheelhouse Pricing Engine analyzes 10 billion data points every night.

Our users report seeing up to a 40% increase in revenue when pricing with Wheelhouse over trying to set prices manually, with some writing online that they increase their revenue 100%!

Critically, Wheelhouse has the longest running pricing experiments in the space – having had a team, led by a PhD Data Scientist – that has collaborated together for more than 6 years. That is extremely rare.

Moreover, it is the only platform that has had their algorithm tested & approved by external marketplaces – as they co-developed their pricing with both VRBO & TripAdvisor’s data science team’s inputs & feedback.

In addition to the performance of the model (which in 2020 increased revenue by 22.6% for the average listing), Wheelhouse has some other strengths.

For example, it’s the easiest platform to use – and gets rave reviews for it’s simple & clean design, as well as the powerful settings that allow each user to customize their pricing engine, however they like.

You can then set your own base price or go with one of the base price strategies recommended by the platform. Then all you have to do is click a button to activate it’s pricing.

You’ll then see suggested prices in your calendar for every day, months in advance. As you secure more bookings, you’ll have more data to work with on the back end. This enables you to refine your pricing over time.