16+ Top Influencers in the Podcasting Space for Short-term Rentals : Wheelhouse Blog

16+ Top Influencers in the Podcasting Space for Short-term Rentals

July 18, 2022 | Amelia Melching

The 2010s saw people listening to radio shows on their way to work. The 2020s? It’s all about podcasts and influencers. What was once a space for niche creators is now a mainstream marketing strategy for virtually every business, including the short-term rental space.

Here at Wheelhouse, we understand the need to adapt. That’s why we use cutting-edge machine learning technology to continue capturing the most relevant data for our dynamic pricing software. And today’s vacation rental podcast influencers certainly have the same idea.

These podcasts focused on short-term rentals offer communication, education, and authenticity. Maybe you’re a “rentalpreneur” but not an influencer — that’s OK. You can learn from industry insights from others in the biz or reap the rewards from sharing and being featured on a vacation rental podcast.

What are podcast influencers?

An influencer has enough knowledge, credibility, or popularity to influence audiences into buying a product. A podcast influencer is the same; only their medium of choice is podcasts.

Podcasts aren’t always directly used to directly sell a product. In many cases, they serve as a source of information for industry insights or entertainment.

Say you’re a short-term rental manager who’s just starting up. You might feel isolated in handling some challenges, but what if you could connect with a community of people that speak out about those same challenges? A podcast helps you feel connected and teaches you about others’ experiences in your industry.

What Can Vacation Rental Influencers Bring to Your Rental Business?

The beauty of vacation rental influencers is that you can use them in many ways to improve your rental business. Listening to some solid podcasts can keep you up-to-date on important industry trends and information, from hearing about the latest property management conferences to the best property management software.

Directly, if you work with podcast influencers on marketing endeavors, they can promote your listings and connect you to an audience of potential customers, partners, and investors.

The possibilities are endless, but here are some of the main benefits of working with vacation rental influencers.

1. More Visibility

Visibility happens in a few ways. You could improve your business visibility by creating your own podcast and putting your name on the radar of countless new customers and industry partners. Or, you could pay for advertising on a prominent vacation rental podcaster’s show—promoting your visibility to an entirely new audience.

2. Reduce Advertising Costs

Podcasts still come with costs, but you have options to make them comparably smaller than Google Ads, for example. Managing your own podcast can generate revenue through affiliate ads and new sales leads.

Or, promoting your business on another vacation rental podcast could give you a better return on investment in advertising.

3. Higher Trust

Podcasters build trust in their audiences. They discuss common industry trends, updates, and insightful stories about things that interest audiences.

If you gain enough of a following, you can build your credibility and likeability with people that might purchase your service or recommend you to a potential lead.

4. Better Understand Your Guests

Every marketer will tell you how important it is to understand your customers. Learning about their needs, challenges, and interests through expert podcasts will help you create a product or service they truly need.

Podcasters discuss common industry challenges and customer needs. Some ways they do this include:

Expert guest speakers
Audience Q’s and A’s
Interviews

5. Inspire Renters (and Yourself!)

Podcasts aren’t solely informative—they’re inspiring, entertaining, and thought-provoking. The top podcast influencers for short-term rentals show their audiences something they haven’t seen before.

Imagine a vacation rental influencer that interviews a guest to find out their favorite listing features or interviews a property manager that specializes in eco-friendly treehouses. You’ll bring something new to the table and position yourself as an innovator to new customers.

6. Networking Opportunities

Listening to – and interacting with – short term rental podcast influencers can provide great networking opportunities. You can not only connect with the influencers and other listeners, as well as learn about upcoming events and new technologies.

Top Podcast Influencers for Short Term Vacation Rentals

Let’s explore some of the top social media influencers for short-term rentals (and podcasters, of course).

The Accommodation Show

The Accommodation Show host, Bart Sobies, is a short-term rental management coach and CEO of hospitality booking service iBooked. He’s someone with extensive experience in this business, which might be why it has an average 5-star rating on Apple.

This podcast discusses BnB branding, tech hacks, booking strategies, data leveraging, exit strategies, and more.

Podcast details:

Episodes: 64
Where to listen: Apple, Spotify

Other social media accounts:

Best for: Hotel, motel, BnB, and unique accommodation managers and owners.